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A media literacy case study exploring the Dead Internet Theory and how claims about bots, AI-generated content, and algorithmic manipulation spread online. It examines what’s real, what’s exaggerated, and how to critically evaluate information in a rapidly changing digital world.

Roblox is one of the world’s largest online gaming platforms, with more than 200 million monthly users, many of them children under 13. Unlike traditional games, Roblox Corporation doesn’t create most of the games; instead, it provides the platform and tools for users (including minors) to build “experiences” that other players join (user-generated content).